Updates: Nov 14, 2024

Motivation

Challenges in (Online) Charity Donation Management and the Potential of AI Solutions:

1. Donor retention and engagement

Maintaining donor interest and fostering long-term engagement are ongoing challenges for charity platforms.

2. Fund allocation and equity

Issues of unequal distribution of donations can lead to inefficient resource allocation, with some projects receiving disproportionate support while others remain underfunded.

2.1 Overfunding in equity crowdfunding literature (Li et al. 2024; Martínez-Gómez et al. 2020)

2.2 Overfunding on platforms like GoFundMe

(Theoretical gap(s)—>theoretical contributions): Why is the extant literature insufficient to address the above challenges? The extant literature has focused on…. little research has been done to investigate ….

How does this research bridget the theoretial gap(s)…. This research bridges this theoretical gap from a <fairness> perspective….

“psychological ownership” perspective as we discussed before?

Questions

1. Can AI-driven recommendations impact donor decision?

AI recommendation may not work for certain type of donation (humanitarian vs non-humanitarian)